This week I went and saw Tim Hale, the Senior Vice President of Communication and Design at Fossil. I found many different things he talked about very informative. I found it very eco friendly that even back in 1984 when the company was founded, they wanted to design a packaging that was something they consumer would want to hold onto and not throw away, just like the watches they designed. So they came up with putting their watches in tins, a unique retro way to package their product. Each tin was uniquely design and printed to go along with their branding for the time.
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